Eli Ayase is a main character in Love Live: School Idol Project.


Eli is shown to be a perfect role model to the students in Otonokizaka High School. As the former student council president, she is often portrayed as a cold and strict character due to her responsibilities, and being against the idea of Kousaka Honoka and her friends forming an idol group to get more attention from the public. However, ironically, Nozomi reveals that Eli was also trying to save the school, but was denied permission to take action by the chairwoman.

Eli is highly respected and well-known among the students, especially among her juniors. Unlike Nozomi, she appears rather stoic and skeptical in the early episodes, but it is shown that Eli is actually very kind and caring towards people who are close to her, like her little sister. She is also dependable as her grandmother entrusted her the responsibility of preventing the school from being shut down. Other than being admirable, Eli also has a lot of fans in the school. After she joined the group, their popularity rose and their ranking among the school idols increased, achieving more fame.

Honoka also complimented her beauty, saying that she is beautiful, tall, and has a great body shape. On top of that, she is also very mature and level-headed and acts as a strategist in promoting their group, as she planned to introduce Muse in Akihabara by having a street performance.

Despite being portrayed as level-headed, Eli can sometimes have an unexpected side to her and it was revealed by Nozomi that she almost ate a plastic chocolate once, thinking it was real. Other source material such as the Love Live School idol diary and animated shorts also show her with a more playful personality.


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