Crayon Town/Production

Development
In late November 2002, Disney revealed announced a message on their website, just a image with no text with it, people were confused what it was, The image was mostly black, but there was a crayon in the image. People wanted to see it more, so they brighten it up, and it showed 2 movie cameras and a crayon but with a scared face. The bottom of the image then said "We're Powering Creativity to Theaters now!". After people saw this investigation, the whole Disney community started to freak out, and were excited for it.

2 weeks after that, Disney then made a blog post saying that their making a movie, they only said that to people who don't know what's going on. Then they said that will sell the rights to Sony Pictures Animation, to make the film. They also said that they plan for the release date to be around November 2, 2007, but then it got delayed due to Bee Movie being in its release date, so they decided to make it around Summer 2008, which was the current release date for the film.