The Baby Einstein Company

Baby Einstein is a line of multimedia products, including direct-to-video programs, CDs, books, flashcards, and toys that specialize in interactive activities for infants and toddlers, created by Julie Aigner-Clark. Baby Einstein was introduced to the public in 1996 and remained a small company until Clark sold to Disney. Between November 2001[1] and September 2013, Baby Einstein products were owned and operated by Disney. Starting in October 2013, Kids II, Inc. owns and operates Baby Einstein products. The videos are known for showing babies and toddlers under four years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Johann Sebastian Bach, Ludwig Van Beethoven, Wolfgang Amadeus Mozart, and many others constructed for an easy, relaxing way meant for a baby's ear.