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Premise
Millions of years ago, a war between the Heroic Autobots and the Evil Decepticons raged on their home planet of Cybertron. Many lives were claimed during the tragedy. Decepticon leader Megatron is locked up in prison, and the Allspark is thrown across the galaxy as a result of war. So, numerous Autobots head to planet Earth to obtain both the Allspark and the four spikes(designed to free Megatron.) Without a shuttle available, Optimus Prime, Ratchet, Bumblebee, Cheetor, Skyfire, Cliffjumper, and Hot Shot were the last Autobots remaining on Cybertron. When a new shuttle was built, Cliffjumper and Hot Shot remain to guard the prison holding Megatron, while the others head to Earth to retrieve the Allspark and the spikes. When Megatron hears these news, he enlists his Decepticon operatives Soundwave, Starscream, and Shockblast to destroy the Autobots. In present day, the Autobots team up with Brooklyn preteen Kevin and his friends to protect the Allspark, and then the spikes, from Decepticon hands.

Autobots
Optimus Prime-leader of the Autobots. Transforms into a semi-truck.

Ratchet-the team's scientist and medic. Transforms into an ambulance.

Bumblebee-young and arrogant, but the second-fastest Autobot. Transforms into a sportscar.

Cheetor-fastest Autobot alive, and a skilled swordsman. Transforms into a cheetah.

Skyfire-the team's "gentle giant" and weapon specialist. Transforms into a cargo jet.

Cliffjumper-desert strategist and prison guard. Transforms into a dune buggy.

Hot Shot-third-fastest of the Autobots, but very lazy, immature, and a racing fan. Transforms into a sportscar.

Decepticons
Megatron-leader of the Decepticons and the most deadliest Transformer of them all. Locked up until Season 1 concludes. Transforms into both an alien tank and an alien jet.

Soundwave-Megatron's right-hand man. Transforms into both an SUV and sound-system.

Laserbeak-Soundwave's spy and eyes-and-ears. Transforms from a CD to a condor.

Starscream-second-in-command of the Decepticons, who plots to overthrow Megatron. Transforms into a fighter jet.

Shockblast-tracker of the Decepticons who holds an Allspark fragment to create more Decepticons. Transforms into a satellite.

Buzz Saw-the largest of the Decepticons. Transforms into a helicopter.

Barricade-the Decepticons' skilled assassin and a master of ninjitsu. Transforms into a police car.

Crumplezone-a big and strong but very dim-witted Decepticon. Transforms into a tank.

Wreckage-one of Shockblast's flunkies. Transforms into a wrecking ball truck.

Stripmine-one of Shockblasts's flunkies. Transforms into a drilling vehicle.

Frenzy-the smallest of the Decepticons. As a foot soldier, he can clone himself. Transforms into a space probe.

Humans and other allies
Kevin-a 10-year-old boy who is sick and tired of living in an adult world. It all changes when he meets Optimus.

D.J.-Kevin's friend who helps him keep his cool.

Candice-Kevin's friend and a "girly girl."

Brittany-Kevin's 8-year-old love interest. She is mostly a "daddy's girl", and a spoiled-rich girl.

Antonio-a young Brazil kid who Kevin helps him get around his Brooklyn hometown.

Bruno-local schoolbully, but sometimes helps Kevin with his missions.

Officer Frank Menville-Brooklyn's police officer and Kevin's mentor.

Dr. Shaggles-a crazy, mad scientist bent on destroying the Autobots as well.

Mayor Dick-Brooklyn's proud mayor.

Commodore Horn-chief of the U.S. Army, and he's tough as nails.

Teletram 1-the Autobots' supercomputer.

Teletram 2-a portable-laptop version of Teletram 1.

Merchandising
IDW will publish comic books for Transformers: Genesis sometime in Summer 2013. Meanwhile, toys for the show will be sold in stores three days after the show's premiere.

Video Games
A video game for Transformers: Genesis will be developed and sold in stores January 2014.