Asphalt: The Run (2012) (Wii/PC/J2ME/PSP/X360/PS3/3DS/iOS/Android)

Need for Speed: The Run is a 2012 racing video game and the 10th title in the Asphalt series. Published by Electronic Arts, it was released on August 21st, 2012, with Mojang Miami developed versions for PlayStation 3, Windows, Xbox 360, Wii, PSP & 3DS while RenderWare Interactive developed versions for the iOS, and Android. A J2ME version was developed by Neurax Studios in 2013. The game focuses on point-to-point races involving overtaking opponents, defeating rivals, time attacks, and evading the efforts of both police and criminal gang members to stop them.

On May 31, 2024, Mojang announced that the game would no longer be available for purchase in the Mojang Marketplace.

PS3/Windows/X360/Wii/3DS/PSP
Eric Marshall (voiced by Christopher Randolph), an experienced street racer, finds himself in serious trouble with the Italian Mafia due to a massive debt with them. After narrowly escaping being crushed within his car at a scrapyard in The Bronx, due to his failure to repay what he owes, Eric evades his captors by stealing one of their cars. Heading to Manhattan, he makes contact with his friend Chuck Murray (Owen Wilson), a fixer who arranges his entries into street races, who offers to help him deal with the mob on one condition - Marshall must enter an illegal, large-scale street race from New York City to Los Angeles, for which he will front the entry fee, and win the race's cash pot of $25 million for him. Marshall agrees to his condition, knowing that he will be allowed to keep 10% of the prize money for himself, and receives a tablet device from the race's mysterious organizer that details the race's route.

4 hours later, Marshall selects a car from his personal garage, and begins the race by completing three stages covering the route from New York City to Washington D.C, learning he must be in the top 150 before reaching the end of the third stages to stay in the race. In addition to dealing with other racers, seeking to win the cash prize, and the local police, who seek to stop and arrest the racers involved, Marhsall finds himself attempting to defeat Joey Cappelli (voiced by Jim Carrey) - a family member of the Italian Mafia, who wants to ensure his defeat after he escaped his execution. Marshall manages to win all three stages, but is caught out by a police roadblock, forcing him to evade the cops and secure a new vehicle for the next four stages of race from Washington D.C to Miami, learning he must be in the top 50 to keep in the race.

As Marshall holds out against the increasing efforts of his rivals: The Italian Mafia (who now has teamed up with the Bratva & the Yakuza to form the Mob) and police to stop him, he soon finds the Italian Mafia, Bratva & the Yakuza entering the race to stop him. Despite reaching Miami in the top 50, the Mob catch him out with a roadblock, forcing him to lose them initially in a police cruiser. Upon securing a new car for the remainder of the race to Los Angeles, Rourke contends with both the police, the Mob, and an armed helicopter along the next stage of the route, but evades both sides and reaches a garage that can supply him a new vehicle, at Murray's request, to compete against the top drivers. As the police step up their efforts, Marshall evades capture, overcomes his rivals, and defeats Cappelli in Los Angeles to win the race.

Following the race's conclusion, Marshall meets with Murray in a streetside diner, who reveals his trouble with both the Italian Mafia, Bratva & Yakuza has been dealt with. Upon receiving a key to a safety deposit box containing his cut of the prize money, Murray suggests that he take time to relax, but upon seeing him question this, he offers him an opportunity to double his money, stating he got a call to another high-stake race.