Toys R Us TV

Toys R Us TV is a commercial-free and kid-friendly pay-per-view service owned by TRU Brands and it launched in 1976 as a premium channel before converting to a pay-per-view service in 1998 with the addition of its multiplex channels since Toys R Us changed its logo.

Toys R Us TV utilized the mascot Geoffrey the Giraffe from the iconic toy store and its graphics carried over from both Viewer's Choice and HBO, which is similar in style to the presentation graphics.