ICU (Incredibles Cinematic Universe)

The ICU (otherwise known as the Incredibles Cinematic Universe) is an American film franchise of superhero movies released by Walt Disney Pictures and Pixar Animation Studios all revolving around the events of the 2004 animated film The Incredibles.

The Incredibles
In this lauded Pixar animated film, married superheroes Mr. Incredible (Craig T. Nelson) and Elastigirl (Holly Hunter) are forced to assume mundane lives as Bob and Helen Parr after all super-powered activities have been banned by the government. While Mr. Incredible loves his wife and kids, he longs to return to a life of adventure, and he gets a chance when summoned to an island to battle an out-of-control robot. Soon, Mr. Incredible is in trouble, and it's up to his family to save him.

Incredibles 2
Everyone’s favorite family of superheroes is back in “Incredibles 2” – but this time Helen (voice of Holly Hunter) is in the spotlight, leaving Bob (voice of Craig T. Nelson) at home with Violet (voice of Sarah Vowell) and Dash (voice of Huck Milner) to navigate the day-to-day heroics of “normal” life. It’s a tough transistion for everyone, made tougher by the fact that the family is still unaware of baby Jack-Jack’s emerging superpowers. When a new villain hatches a brilliant and dangerous plot, the family and Frozone (voice of Samuel L. Jackson) must find a way to work together again—which is easier said than done, even when they’re all Incredible.

Elastigirl
Main article: Elastigirl (2020 film)

After defeating the Screenslaver and legalizing superheros, Elastigirl gets a request from a digital innovations company called Voltco, who ask Elastigirl to go back in time to advertise their products to superheroes by showing its importance on an everyday life and the ways that a superhero would use it. This ends up working pretty successful, and many people begin to use Voltco products, but a mysterious villain named Lightning Bolt tries to use their products as a threat to the superhero population rather than a gift. He targets Mr. Incredible first, and Elastigirl has to try to save Bob from letting the product take him over.