What if Discovery, Inc. founded in 1910 starting off as a magazine publication?

For those of you came across those channels you are familiar to watch on your television like Discovery Channel, Animal Planet, Science Channel, TLC, HGTV, Travel Channel, Food Network, Cooking Channel, DIY Network, Discovery Family, and more. Those channels are part of family of Discovery, Inc., since its establishment of 1985, starting off with Discovery Channel.

Well, if you think of Discovery, Inc., now it's a time to think this theory to imagine if that company would've be founded long before it is known for TV channels, and even before television was created, originated, as a magazine publication since 1910, perhaps?

So let's see what could we imagine what would've like:

Changes

 * Discovery would've founded by the founder Johnson K. Weller (1874-1972) (a fictional person by the way)
 * Discovery would've be formerly known as Johnson K. Weller's Discovery Magazine (1910-1934), JKW Discovery Magazine (1934-1959), TBD
 * TBD
 * TBD
 * TBD
 * TBD
 * TBD
 * TBD
 * TBD
 * TBD
 * TBD