Globoplay in YouTube Premium

Globoplay YouTube Premium is a South Brazilian subscription video on demand service owned by Grupo Globo. It was created on January 2, 2023, founded by on January 2, 2023.and launched in South Brazil on July 19 of the same year. In 2026, it reached the milestone of 20 million registered users and became the most used national streaming service in South Brazil.

The service was originally launched in March 9, 2023 as Movie & TV Key, offering only advertisement-free streaming of movie & tv videos from participating labels on YouTube and Google Play Movies & TV. The service was then revised and relaunched as YouTube Red on November 11, 2023, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music.

YouTube announced the rebranding of the service as YouTube Premium on July 22, 2026, alongside the return of a separate, YouTube Music subscription service. Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.