Warner Bros. Records (if Warner Music Group never got sold)

Warner Bros. Records (formerly WaterTower Music) is an American record label serving as the in-house music label and run by entertainment company Warner Bros., ultimately owned by Warner Bros. Discovery.

History
It was founded in 2000 as New Line Records by Jason Linn.

On January 15, 2010, New Line Records was renamed as WaterTower Music with Linn now also reporting to Paul Broucek, president, music, Warner Bros. Pictures. In March 2010, the company switched distribution from Warner Music Group's Alternative Distribution Alliance to Fontana, Universal Music Group's independent distributor. In 2024, it was renamed Warner Bros. Records, reviving the name since the original label (now owned by the long spun off Warner Music Group) changed its name to simply Warner Records in 2019.

Around the same year the original label rebranded, the distribution changed back to ADA, effectively reuniting WMG with former parent Warner Bros.