Dreamworks Christmas Magic!

Dreamworks Christmas Magic was a toy franchise developed by Dreamworks, Classic Media and Mattel. The toyline specialised in figures and fashion doll based material (As well as other toys such as playsets) based off the Rankin Bass Christmas TV specials. It first sold releases in 1999, but was no longer active by 2005.

SYNOPSIS
"Christmas is magical every day! No matter rain, shine, snow, wind or storm, Christmas brings the world together in many ways. And it's all thanks to the legends who made Christmas happen in the first place! From Santa Claus, to Frosty, to Jack Frost, they all made it possible! Now you can meet and spend time with all of your favourites in person for the very first time in forever! From the timeless TV classics from Rankin/Bass Productions comes a whole new world of fun, joy and fantasy!"

- The official description from Mattel.

The Christmas Magic toyline was made to continue the legacy of Rankin Bass Christmas movies with the exception of continuing the line of TV specials after the company shut down in 1987, and Dreamworks was sold the rights to the films.