The Kiddie Channel

The Kiddie Channel is an American digital broadcast and television network owned and operated by Tiny Tots Broadcasting Service. It is a nonprofit company and the most prominent provider devoted to children's television programming aimed at preschool audiences in the United States. However by August 5, 2011, Kiddie UK, a British version of the network, was also launched in the United Kingdom.

The network features a broad mix of live-action and animated children's programs distributed to Kiddie by independent companies and select member stations, which are designed for improving the early literacy, math, and social skills of young children ages 2 to 14. The channel has seen a significant increase in viewership since its launch. Since then, the network has also spawned sister channels such as Kiddie Junior, Kiddie Toons, Kiddie Sandbox, etc.

On January 3, 2022, the company launched a streaming service called Kiddie Plus, which features many of the network's proprietary shows.

Overview
Kiddie is headquartered in Saint Louis, Missouri. The company and its network were created on January 1, 2000, with a reach of around 16 million viewers across various television providers, and began to devote its primetime lineup to programming targeting a preschool-kindergarten audience, including various random content, imported series from other countries, and even their very own original shows. Kiddie Channel continues to air preschool-oriented programming throughout its 24/7 schedule. The network has won more than 23 awards than any other kids media company in the world. The company's mascot is a green animated puppy with a mohawk.

As Kiddie is often known for doing, they will sometimes create their own original programs, these include Ready to Decorate, Rainbow Kitty, Strawberry Care Shop, Flopsy, Skipperdoodle and Friends, Corn on the Cob, etc.

However, the channel's widespread comeuppance, mostly in situations for which it is not intended, Kiddie is often the subject of criticism, mockery and sometimes even dislike.

Commenting on its critics and fans everywhere, Kiddie co-founder and CEO Reilly Scribbner said, "If you love it, you don't know much about Kiddie, but if you hate it, you really don't know much about Kiddie either, and you should probably just watch something else."

She even claims that Kiddie's programming would be renowned from its rivals, such as PBS Kids, Nickelodeon, Cartoon Network, and Disney Channel.

Scribbner also states that "we're offering something to 2 to 14 year olds that has a slightly different purpose — widening their eyes, opening their minds and celebrating many aspects of being a kid. We have great shows for the preschoolers, which is important in growing up with the rest of the family."

Playground Kiddie
On July 11, 2006, Kiddie repackaged some of their existing children's educational programming as a new weekday/weekend children's morning block called "Playground Kiddie", that showcases themed shows, premieres or special episodes of new and existing Kiddie programs.

Kiddie UK
Kiddie UK is a British counterpart of the original US channel. It launched in 2011 and features UK-dubbed versions of Kiddie's original programs.

Kiddie Plus
Kiddie Plus is an American subscription video on-demand streaming service owned and operated by the Media and Entertainment Distribution division of Kiddie Holdings. The service primarily distributes various original television series produced by Kiddie.

Kiddie Plus was launched on January 3, 2022. Upon launch, it was met with positive reception of its content library, but was criticized for technical problems and missing content. Alterations made to films and television shows also attracted media attention. Ten million users had subscribed to Kiddie Plus by the end of its first day of operation. The service has 137.7 million global subscribers as of April 3.

Upon request by other media companies, and with their streaming distribution deal with Netflix ending in 2019, Kiddie took the opportunity to use technologies being developed to establish their own Kiddie-branded streaming service that would feature all of its content. Production of films and television shows for exclusive release on the platform began shortly thereafter.