It's Breakfast Time

It's Breakfast Time is a short PSA from Nickelodeon encouraging healthy children to eat breakfast every morning. It was performed by Samantha Berger and two uncredited male voiceovers. The PSA's music sounds very similar to The Buckwheat Boyz's 2000 novelty hit "Peanut Butter Jelly Time".

Music video (with different versions)
The music video of the PSA was animated by Klasky-Csupo's commercial division Ka-chew! and aired on television in the mid-2000s around 6:00 am when Nick@Nite signed off at the time. In the 2010s, Let's Move had added online. The video features three talking kitchen objects explain how to eat breakfast in the morning.

Lyrics
Plate: It's breakfast time! (Spoon: What?)

Breakfast time, breakfast time! (Fork: Yeah!)

Breakfast time! Breakfast time! (Fork and Spoon: Who?)

Breakfast time!

Come and get your breakfast on!

Fork: Now, eat it!

Uh, uh, eat it!

Spoon: Now chew it up!

Ch-ch-chew it up!

Fork: You need it, n-n-need it!

Fork and Spoon: It fuels you up, fuels you up, fuels you up, fuels you up!

Plate: Breakfast time, yeah, breakfast time!

Feed your body, feed your mind!

Makes your muscles big and strong,

keeps you going all day long!

Spoon: Banana yogurt fruit shake, silver dollar pancakes!

Fork: Eggs over easy, bagel and cream cheesy!

Plate: Oatmeal and strawberries, cottage cheese and cherries!

Fork: Breakfast quesadilla, peanut butter pita!

Plate: Scrambled eggs and bacon, soy strips are fakin'!

Spoon: Salmon and tomatoes, huevos ranchero!

Fork, Plate, and Spoon: Cereal and milk! (Kids: Go!)

Cereal and milk! (Kids: Go!)

Cereal and milk! (Kids: Go!)

Cereal and milk! (Kids: Go!)

Plate: Don't forget about --

Fork and Spoon: -- breakfast time!

Plate: Don't forget about --

Fork and Spoon: -- breakfast time!

Plate: Don't forget about --

Fork and Spoon: -- breakfast time!

Plate: Don't forget about --

Fork and Spoon: -- breakfast time!

Fork, Spoon, and Plate: Now, eat it!

Voiceover: A reminder to eat breakfast every day from Nickelodeon.