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Autobots
Optimus Prime-leader of the Autobots. Transforms into a semi-truck.

Ratchet-the team's scientist and medic. Transforms into an ambulance.

Bumblebee-young and arrogant, but the second-fastest Autobot. Transforms into a sportscar.

Cheetor-fastest Autobot alive, and a skilled swordsman. Transforms into a cheetah.

Skyfire-the team's "gentle giant" and weapon specialist. Transforms into a cargo jet.

Cliffjumper-desert strategist and prison guard. Transforms into a dune buggy.

Hot Shot-third-fastest of the Autobots, but very lazy, immature, and a racing fan. Transforms into a sportscar.

Decepticons
Megatron-leader of the Decepticons and the most deadliest Transformer of them all. Locked up until Season 1 concludes. Transforms into both an alien tank and an alien jet.

Soundwave-Megatron's right-hand man. Transforms into both an SUV and sound-system.

Laserbeak-Soundwave's spy and eyes-and-ears. Transforms from a CD to a condor.

Starscream-second-in-command of the Decepticons, who plots to overthrow Megatron. Transforms into a fighter jet.

Shockblast-tracker of the Decepticons who holds an Allspark fragment to create more Decepticons. Transforms into a satellite.

Buzz Saw-the largest of the Decepticons. Transforms into a helicopter.

Barricade-the Decepticons' skilled assassin and a master of ninjitsu. Transforms into a police car.

Crumplezone-a big and strong but very dim-witted Decepticon. Transforms into a tank.

Cyclonus-a Decepticon with a mad skill of telekinesis. Transforms into a spacecraft.

Wreckage-one of Shockblast's flunkies. Transforms into a wrecking ball truck.

Stripmine-one of Shockblasts's flunkies. Transforms into a drilling vehicle.

Frenzy-the smallest of the Decepticons. As a foot soldier, he can clone himself. Transforms into a space probe.

Humans and other allies
Kevin(named Takeshi in Japan)-a 10-year-old boy who is sick and tired of living in an adult world. It all changes when he meets Optimus.

D.J.(named Kyoto in Japan)-Kevin's friend who helps him keep his cool.

Candice(named Kuru in Japan)-Kevin's friend and a "girly girl."

Brittany(named Hyuna in Japan)-Kevin's 8-year-old love interest. She is mostly a "daddy's girl", and a spoiled-rich girl.

Antonio(named Dokoshu in Japan)-a young Brazil kid who Kevin helps him get around his Brooklyn hometown.

Bruno(named Furu in Japan)-local schoolbully, but sometimes helps Kevin with his missions.

Officer Frank Menville(named Officer Eji Akyshu in Japan)-Brooklyn's police officer and Kevin's mentor.

Dr. Shaggles(named Professor Iku in Japan)-a crazy, mad scientist bent on destroying the Autobots as well.

Mayor Dick(named Mayor Ryu in Japan)-Brooklyn's proud mayor.

Commodore Horn(named General Sanada in Japan)-chief of the U.S. Army, and he's tough as nails.

Teletram 1-the Autobots' supercomputer.

Teletram 2-a portable-laptop version of Teletram 1.

Merchandising
IDW will publish comic books for Transformers: Genesis sometime in Summer 2013. Meanwhile, toys for the show will be sold in stores three days after the show's premiere.

Video Games
A video game for Transformers: Genesis will be developed and sold in stores January 2014.