My Little Pony: Adventures in Ponyland

My Little Pony: Adventures in Ponyland is a American animated series based on Hasbro's My Little Pony toy line, developed by Bonnie Zacherle. This series emerged from a television film entitled The Dragon Awakens, shown on December 24, 1993, Christmas Eve, as part of Disney Channel's programming that day. The Dragon's Awakening served as a gauge to pave the way for the launch of the series then, in March 1994, as the public was pleased, the series was actually released.

This series featured a new model for TV animations, an episodic format, divided into 7 parts, parts of which were shown twice a week, no wonder, the Adventures in Ponyland episodes were produced in a format of film, notoriously, with more than 170 minutes per episode, this required a group of 400 animators, 6 scriptwriters and 2 animation directors, it is estimated that the companies involved in the production of the series spent around US$60 million per season, combined, this values make Adventures in Ponyland the most expensive TV animation in history. Furthermore, computer animations began to be used in the series from the 3rd season onwards, increasing expenses. It is also known that 20 studios were opened in different parts of the northeastern United States, with capacity for 20 animators each. With the change of format of the series in the 8th season, from split episodes to single-part episodes, expenses were reduced, and the difference between expenses and profits increased.

The expenses were worth it, and Adventures in Ponyland was an advertising, commercial and audience hit, making Hasbro and the other companies involved profit around US$270 million at the end of each month and more than US$3 billion at the end of the year, that's only counting sales in the US, if one were to count the global market, My Little Pony could be considered the most profitable and valuable toy in the world for those seeking to obtain its brand during 1990s and early 2000s, with US$25 billion in sales worldwide and a price of US$40 billion, if any businessman sought to acquire the brand license.

The series ended in 2002, at the will of developer Brenda Appleyard herself, as she decided not to renew her contract as series developer. Later, Brenda would state that she withdrew because she was looking for new productions and was already fed up with the series.