Krusty Kommercials!

Krusty Kommercials! is a SpongeBob SquarePants episode from season thirteen. In this episode, Pearl, finding modern advertising boring, pitches a new ad campaign for the Krusty Krab, and almost overnight becomes the hottest spokesperson in town.

Sypnosis
The episode begins with an advertisement for Sparkle Stick, a lipstick that "leaves your lips shining like the stars!" Pearl turns off her television, unusually apathetic toward the ad, as she now finds modern day commercials boring and repetitive, and wishes she can change the way products are sold on TV. She runs downstairs to tell her father, Mr. Krabs, about her dilemma. In response, Krabs dispenses some age-old wisdom: "If you put your mind toward change, you can help bring that change, to anything you desire." Inspired, Pearl leaves his father's house, promising to return home for dinner.

Pearl visits "Lawrence & Lawrence", the most successful advertising agency under the sea, in an attempt to pitch her idea for a new advertising campaign for the Krusty Krab ("I've got 200 of 'em!"). She describes it as "an affectionate parody of commercials as seen on television today;" instead of simply asking viewers to buy a product within a little over a minute, these commercials are intended to make them want to buy that product in ten seconds. When asked by the agency's top executive how an ad like that would play out, Pearl demonstrates by sitting atop a prop wall and pointing a small cannon toward an unnamed fish and asking "buddy" what he thinks of Krabby Patties. When the fish admits he's never tried one, Pearl fires the cannon and blows him offscreen. She then points the cannon at the camera and asks, "Now what do you think of Krabby Patties?" Some of the executives are hesitant, justifiably worried about promoting violence on television (especially to sell a product), but the top executive loves it, calling it unique and revolutionary, and immediately arranging for a filmed version of Pearl's demonstration.

Later, Pearl returns home for dinnertime, as promised; excited that her commercial will air on TV soon, but apparently uncertain it will be successful. Suddenly, Mr. Krabs' phone rings; it's Lawrence & Lawrence, whose top executive tells him that his daughter's commercial is fast becoming number one in Bikini Bottom, and that the agency has ordered 249 additional commercials to meet the demand. Krabs' joy for Pearl's success is further amplified when the ad makes headlines, both in the papers and on local news stations. Ecstatic by the developing media coverage, Mr. Krabs encourages his daughter to return to the agency and make more Krusty Krab commercials, even offering to appear in some of them. Back at the studio, Pearl films another commercial, this one featuring Pearl as a cafe waitress, asking Squidward if he'd want a Krusty Krab "Seafoam Soda" with pie, to which Squidward demands to be given just the pie, and he gets it, right in his face, after which Pearl asks, "Sure you wouldn't like a cup of Seafoam Soda to wash it down?"

This ad, too, becomes a smash hit, and soon, as predicted, thousands upon thousands of fish, both from and outside of Bikini Bottom, line up outside the Krusty Krab to try their menu, leaving SpongeBob the fry cook to try flipping three Krabby Patties at a time to meet the increasing demand. The Krusty Krab's TV begins playing new Pearl commercials, including one where Pearl is playing baseball and a fish asks what's the difference between playing baseball and eating a Krabby Patty; Pearl replies, "The taste of a Krabby Patty is always a knock out of the park!" Another features Pearl admitting that the hammer she is using reminds her of a Krabby Patty, "because it always hits the spot!" before hitting a fish over the head with it. Another features an unnamed fish asking, "What do you mean 'Breakfast at the Krusty Krab helps you get off the ground'?" A floating Pearl replies, "Like I said, breakfast at the Krusty Krab helps you get off the ground!" Squidward, characteristically annoyed by the number of customers, visits Mr. Krabs in his office. "This is ridiculous, Mr. Krabs! The Krusty Krab should not be getting this many customers! I'm pretty sure SpongeBob's arm bones are about to snap any minute!" SpongeBob replies, "I'm a sponge! I don't have bones!" Squidward continues, "Mr. Krabs, you must convince your teenager to quit these commercials! I'm telling you right now, if this keeps up, she will be chased by other advertising agencies, plus movie studios, television companies, documentary filmmakers and Broadway producers." Krabs doesn't see the problem. "She'd love being in front of the camera!"