BFF-TV

BFF-TV (Standing for Best Friends Forever TV), was a Canadian-Australian free-to-air television channel and television block that was targeted to a female/girls demographic, mainly for ages 3 - 12 and was designed to be "The first all girl TV Network." It first launched on March 3rd 2002 and broadcasted from 6 A.M until 11:30 P.M. The channel also earned it's own merchandise and interactive Flash based website complete with a large variety of games, videos, activities and news. The network would continue to run for 12 more years on Canadian and Australian TV to wide success, before the popularity began to slowly drop in the late 2000s to early 2010s. The network would finally shut down on May 17th 2014. The website would also shut down just 5 months later on October 20th. After the shutdown, a majority of the content once broadcasted on the channel would move over to respective countries streaming services such as StackTV and ABC Iview.

HISTORY
In Canada, Ideas for a television block for a specific target audience were pitched around Teletoon headquarters as far back as 2000. The plans were an attempt to expand the channel's popularity and appearances after their first launch in 1997. A worker at the headquarters would notice a large majority of kids oriented networks had many programs that were made for a more masculine oriented demographic instead of a feminine one.