Vuori

Vuori Oy (previously Vuori Ventures) is a holding company established by Kasperi Salovaara, headquartered in Hyvinkää, Finland.

History
Kasperi Salovaara became interested in investment at an early age, and dabbled into business through the formation of Silvertop Brewery (which soon would evolve into Silvertop Unibrew) and Zoop Music Entertainment.

After the success in establishing operations of Styhon Battersea, helping at the foundation of Gearbox Films, and becoming one of the richest billionaires, he decided to gain citizenship in Norway and Canada. He also assigned people to take care of his parts in various companies, including his childhood best friend Martin Glass, who became the Head of Gearbox Films's financing department.

The new holding company seperate from Styhon Battersea was soon named after the word "vuori" (Finnish for "mountain"), as Salovaara thought to form it as his very own, similar to OWL Ventures, as in "his own mountain to conquer". The name also attributes to his Nordic origins.

Silvertop Unibrew
Silvertop Unibrew (Silvertop United Breweries NV) is the beverages division of Vuori, with legal headquarters in Amsterdam and operational headquarters in.

Silvertop Unibrew started its life as Silvertop Brewery, a Lappeenranta-based brewery he founded with Martin Glass as a side business to Salovaara Ventures Group. They started out brewing IPA and cider, but soon found their niche in quirky products, such as Lizard Spit and Not Too Cola But Just Enough, which were under the Silvertop brand. In addition, Silvertop also sold beverages such as an elderflower and lemon soda.

They struck deals with Tsingtao Brewery Company and Asahi Group to distribute each other's products in Finland and Asia (as Salovaara had an affinity with Asian culture, especially drinks and food), as well as with Hartwall, Inex Partners and Altia for additional distribution and production. As an addition to Silvertop's quirky products, Silvertop also sold rye bread (Silvertop Bread), made under a collaboration with local bakeries using the yeast from Silvertop's brewery.

In addition to quirky products and smart deals with big companies, Salovaara also was in charge of its marketing, which set itself apart from its microbrewery competitors - their ads alternate between serious-toned cinematic and artistic short films and short surrealistic ads a la Budweiser. Their Twitter was also regarded as a "down-to-earth" brand account, tweeting out surreal tweets (which resulted in comparisons to @dril and pukicho) as well as employing an AI to randomly generate new product ideas - which, with enough votes and meeting certain expectations such as safety in consumption, became limited edition items. This generated a few limited edition flavors, such as Banana Cider with a Hint of Peanut Butter and Bacon.

Around the time Vuori Oy was established, Salovaara and Oliver Watson engaged on an acquisition spree for breweries and wineries, aiming to both establish OWL as a leader in fine drinks and expand Silvertop Brewery to a powerhouse. OWL Drinks opted to acquire the rest of the operations that Silvertop couldn't acquire.

Gurgel Motors
Gurgel Motors is the automotive division of Vuori, which was formed to plan and manufacture new electric vehicles under the revived brand, which is a famous Brazilian brand. Salovaara founded the division with Gearbox Films co-founder Edward R. Benjamin after they both found out about each other's passion for cars. (Salovaara's passion was more technical, while Benjamin's was more retro.)

In order to start work on their first car since the foundation, Gurgel BR1, they managed to acquire some patents, including the Activa suspension system (electronically controlled hydropneumatic suspension combined with an active anti-roll bar) as well as did R&D work for graphite and fiber-metal laminates. They intend on sticking with a rounded version of the famous Gurgel BR-800 car design, though will tweak it slightly based on aerodynamics research.

They have dual headquarters in Hyvinkää (within Vuori's offices) and Sao Paulo (which also serves as their factory).

Vuori Forestry
Vuori Forestry is the division specializing in pulp and paper products as well as research and development of alternative solutions to palm oil, and forest preservation.

Joint ventures
Gurgel Motors established China Gurgel Motors Corporation, a 50/50 joint stock partnership with the Chinese government (through state-owned companies BAIC Motor, SAIC Motor, FAW Group, Dongfeng Motors and Changan Automobile) to distribute Gurgel's cars in China, as well as manufacture additional cars under the Gurgel brand.

Other assets
Vuori holds an 8% stake in Styhon Battersea.

Corporate management
Kasperi Salovaara is both the founder and the CEO of Vuori. Oliver Watson of OWL Ventures has an executive position in the company as well.