The Kiddie Channel

The Kiddie Channel is an American digital broadcast and television network owned and operated by Tiny Tots Broadcasting Service. It is a nonprofit company and the most prominent provider devoted to children's television programming aimed at preschool audiences in the United States. However by August 5, 2011, Kiddie UK, a British version of the network, was also launched in the United Kingdom.

The network features a broad mix of live-action and animated children's programs distributed to Kiddie by independent companies and select member stations, which are designed for improving the early literacy, math, and social skills of young children ages 2 to 14. The channel has seen a significant increase in viewership since its launch. Since then, the network has also spawned sister channels such as Kiddie Junior, Kiddie Toons, Kiddie Sandbox, etc.

Overview
Kiddie is headquartered in Saint Louis, Missouri. The company and its network were created on January 1, 2000, with a reach of around 16 million viewers across various television providers, and began to devote its primetime lineup to programming targeting a preschool-kindergarten audience, including various random content, imported series from other countries, and even their very own original shows. Kiddie Channel continues to air preschool-oriented programming throughout its 24/7 schedule. The network has won more than 23 awards than any other kids media company in the world. The company's mascot is an animated puppy with a mohawk.

As Kiddie is often known for doing, they will sometimes create their own original programs, these include Ready to Decorate, Rainbow Kitty, Strawberry Care Shop, Flopsy, Skipperdoodle and Friends, Corn on the Cob, etc.

On July 11, 2006, Kiddie repackaged some of their existing children's educational programming as a new weekday/weekend children's morning block called "Playground Kiddie", that showcases themed shows, premieres or special episodes of new and existing Kiddie programs.

However, the channel's widespread comeuppance, mostly in situations for which it is not intended, Kiddie is often the subject of criticism, mockery and sometimes even dislike.

Commenting on its critics and fans everywhere, Kiddie co-founder and CEO Reilly Scribbner said, "If you love it, you don't know much about Kiddie, but if you hate it, you really don't know much about Kiddie either, and you should probably just watch something else."

She even claims that Kiddie's programming would be renowned from its rivals, such as PBS Kids, Nickelodeon, Cartoon Network, and Disney Channel.

Scribbner also states that "we're offering something to 2 to 14 year olds that has a slightly different purpose — widening their eyes, opening their minds and celebrating many aspects of being a kid. We have great shows for the preschoolers, which is important in growing up with the rest of the family."