The New Nickelodeon (campaign)

After Nickelodeon executive B.K. Hebert made the decision to improve the network, first by cancelling the network's live-action programming, he began a campaign named The New Nickelodeon to help advertise the changes. The ads feature the Nicktoon characters interacting with Flippo the Clown (played by Moses Brings Plenty), a character who hosted children's programming on QUBE (the cable system that was the birthplace of Nickelodeon predecessor Pinwheel) and the fictional founder of Nickelodeon. In the campaign, the infamous changes such as the 2009 logo, the abundance of live-action shows and tweencoms, and the poorly-received Nicktoons are blamed on his hipster granddaughter, Jamie Flippo III, who’s apparently been running the network like a trendy, hip restaurant while grandpa's been out.