Boing (USA)

Boing (Styled as BOING) is an American brand of programming blocks airing on local TV stations beginning on August 1st, 2019. The brand is targeted towards kids ages 7-16. The block runs on weekday afternoons at 3-6, and on saturday mornings at 9-noon. The brand is owned by WarnerMedia. It's based on the international brand of the same name.

History
On July 30th, 2018, AT&T announced that WarnerMedia would bring it's brand, Boing, to the USA. They also announced that the brand would air on select tv stations around the country. The brand launched on August 1st, 2019 on KERA 13. The block later expanded to other parts of the country in 2020. As of 2021, the block has been watched by over 5 million households around the country.

Branding
The brand centers around a place named after the community as, "The Boing Zone". The bumpers and idents show kids sitting on their living room couch watching TV. The kids get to the Boing Zone by going throught what the community calls, "The 3 phases of The Boing Zone." The bumpers and idents have kids pushing a big button labeled "Boing" in white text with a blue outline which comes from the logo on their remote which is Phase 1. Pushing the button activates phase 2 which's where the kids jump off the couch as their living room turns blue with a blue ball simular to the logo pops out of their TV and begins bouncing around the living room. And, the third and final stage is that the kids get covered with multi colored shapes and popping up as 2D-animated anthropromorphic animals designed and animated by Jim Jinkins (Creator of Doug, PB&J Otter, Pinky Dinky Doo, and Stanly) as they completly enter the Boing Zone which is a blue void filled with red, blue, and green balls. The kids begin dancing as the balls surrond them. The bumpers and idents end with the balls fusing into a ring surronding the kids eventually closing in and forming the Boing logo and turning 2D. It's unknown how the kids leave the Boing Zone and turn back into regular kids.

Theories
During the complete spread of Boing throught the United States, people began wondering about the Boing Zone. Later, MatPat joined in and uploaded a video to the film theorist on August 10th, 2020 called "The Truth of the Boing Zone". In the video, MatPat theoriesis that a thing called, "The Ball" from a promotional trailer for Boing, acts as a teleportation device which is connected to the remotes via one of the particles from phase 3. This is how the kids are able to activate phase 2 and get to the Boing Zone. Also, Boing made two commercials promoting a premium-cable service called, "Boing Network". In them, 2 different kids scroll down to an icon resembling the Boing Network logo. When they select it, they activate phase 3 instantly become anthropromorphic animals from phase 3 but don't go to the Boing Zone. People began wondering why the kids didn't go to the Boing Zone when they selected the icon. People theorised that the Ball activates a different phase once the Boing Network is selected. In the phase, the TV transmitts a magic wave that makes everything blue like in phase 2 and turns the kids into anthros like in phase 3. Boing made a blogpost that the Boing Network is recommended to be view for about 3-5 hours a day. People then theorised that Boing is protecting it's viewers from a horrible fate. The theory goes that if you watch too much Boing, you'll be stuck as an anthro and be trapped in the Boing Zone forever.

Programs

 * The Amazing World of Gumball
 * Doremon
 * Chowder
 * Clarence
 * Mr. Bean: The animated series
 * OK KO
 * Teen Titans GO!
 * Scooby-Doo!
 * Ben 10
 * Bayblade
 * Adventure Time
 * Regular Show