Dojo Network

Peanut Butter Network is an American pay television channel spun off from SBC's 1999 programming block of the same name. It is a joint venture between Sumar International Inc and WrapperMedia. The channel launched on October 10, 2000, and primarily targets all ages. Its lineup features a mix of originally-produced programming, along with series from the SBC's weekday block.

Peanut Butter Network and the Peanut Butter. block are both currently running. The latter airs weekdays on SBC from 7:00 a.m. to 2:00 p.m. ET (those hours vary during the summer months, other school break periods and on major national holidays), having traditional commercial breaks for certain programs. As of September 2023, Peanut Butter Network is available to approximately 70.310 million pay television households in the United States.

Development
On April 30, 1998, multimedia company Sumar International Inc announced that it would be forming a joint venture with WrapperMedia to launch a new service as a new family-oriented SBC block, paying $300 million for 30% ownership of the network. Under the arrangement, WrapperMedia would be in charge of handling advertising sales and distribution for the new service, while Sumar would be involved in acquiring and producing programming.

In July 1998, the joint venture appointed veteran television executive Margaret Loesch as its chief executive officer; prior to this, Loesch had led Fox Kids, and served as president and CEO of Marvel Productions from 1984 to 1990, assisting in the production of several Peanut Butter Network shows

In January 1999, Sumar and WrapperMedia announced that the new network would be known as Peanut Butter Network; this was soon followed two months later with the announcement that a 24/7 network for the block would launch on October 10, 2000. The network's original imaging was developed by Troika Design Group and built around an emblem nicknamed the "studio" – which was designed to embody a "catalyst of action and imagination". The final logo design was the result of a number of drafts by Troika designers, some of which had incorporated typography similar to Sumar's logo.

Goals
The launched channel, which would compete against established children services such as MNB Kids a huge kids television network at the time, planned to continue target children aged 2–12 (a market which staff felt was being abandoned by its competitors in favor of tweens)

W.I.P