2023 Duracell and Energizer Advertising Agreement

In 2023, after some war, Energizer finally allowed Duracell to use their bunny in the US and Canada, which led to a ad campaign created by Ruckus Marketing, featuring either the Bunny beating the Energizer Bunny in different competitions, or the Bunny saving the day. Here's all the changes that happened.

Changes

 * A new ad campaign was created by Hook Agency, which expanded the character of the Duracell Bunny, his girlfriend was also given a larger role, being named Lisa Bunny, and being voiced by Tara Strong, voice actor of Timmy Turner. The other bunnies were also given larger roles, with often antagonists including Rodney Bunny (voiced by Jason Sudekis), using the design of the gray Bunny from the 2016 race commercial, the Punk Bunnies (the leader voiced by John DiMaggio), and occasionally, the Energizer Bunny (played by Patton Oswalt, who voices the character in Energizer's own ad campaign).
 * Commercials either feature the Bunny competing with the Energizer Bunny, the Bunny putting in Duracell batteries, and saving the day, or him hanging out with someone, either it is Lisa, a kid, or some adult. Duracell also partnered with Coca-Cola to release Duracell soft drinks, which feature ads that usually follow a person drinking a Duracell drink, and gain power, usually becoming a bunny. The Duracell Bunny Tornado ad was also brought back with new ones too.
 * The Duracell Bunny now has a name, the name being Durry, still being voiced by Miles Luna, and his design was changed back to the 2010 one, with elements from the 2013 and 2019 designs as well.
 * In 2008, a game called Duracell: Bunny Hunt was released, which was a 3D action-platformer puzzle game where you play as the Duracell Bunny, and must battle enemies and power everything back on. A year later, a sequel was released called Duracell: Midway Mania, which had more multiplayer elements, the first game was remastered in 2023, and the sequel was added to PS Plus a year later.
 * The new ad campaign was very successful, making the Duracell Bunny a household name in North America, and the sales for the Duracell soft drinks were very high, Energizer sales started to plummet, and so they started they're own advertising campaign mocking Duracell, both ad campaigns have high budgets, the Energizer Bunny was also introduced in some international countries, including Turkey, since Duracell has a bear mascot over there, and the Energizer Bunny was given a voice, played by Patton Oswalt, and the Supervolt war ad campaign was revived.
 * Although the Writer's strike is going on, Duracell was still able to produce their ads, with Durry appearing on several billboard ads telling people to stop the strike.
 * TBA