Good Ol' Magic/Merchandise

Mattel (2007-2013)

 * Charlotte Painex
 * Maria Jaxon
 * Tux
 * Lily Jade/Darklia

Hasbro (2014-present)

 * Charlotte Painex
 * Maria Jaxon
 * Tux
 * Lily Jade/Darklia (both pre and post-redeemal)

Board games

 * Good Ol' Magic Clue (Hasbro, 2015)

Plushies

 * Charlotte Painex
 * Maria Jaxon
 * Tux
 * Lily Jade/Darklia (both pre and post-redeemal)

Lego (2016-present)
See Lego Good Ol' Magic.

Funko Pop!  (2015-present)

 * Charlotte Painex
 * Maria Jaxon
 * Tux
 * Lily Jade/Darklia (both pre and post-redeemal)

Clothes

 * "Magic Time!" Hoodie
 * [Tux-related]
 * [Darklia-related]
 * [Masked Crusader-related]

Food and drinks

 * Fanta Mango Spell (2013)
 * Magicmelon Oreos (2014)
 * Magic-Os (General Mills (United States)/Nestlé (international), 2015)
 * Doritos TBD (2016)
 * Good Ol' Magical Cherry Pop-Tarts (2016)
 * [sandwich] (Burger King, 2019)
 * [chicken] (Popeyes, 2019)