Sega Sammy Holdings

Sega Sammy Holdings Inc. (also known as the Sega Sammy Group) is a Japanese holding company formed from the merger of Sega and Sammy Corporation in 2004.

Both companies are involved in the amusement industry (Sega with arcade and video games, Sammy with pachinko machines).

On early 2021 it was announced that National Amusements will buy Sega Sammy Holdings, pending regulatory approval. thus making it the sister company of ViacomCBS