Acquisition of Sega Sammy Holdings by Paramount Global



On January 31, 2024, Paramount Global announced its intent to acquire Sega Sammy Holdings for $4.99 billion. While Sega would be back in American hands, it would remain an independent subsidiary based in Tokyo, Japan, and would not be part of Paramount Pictures. Instead, Paramount's investment would help Sega Sammy with hiring for developers to expand their work on their IPs and franchises and other planned games. Both companies stated that the deal would not affect any games in development or production. Sega Sammy, in return, would help Paramount enter the video game market through the Sega brand.