Noitamina

Noitamina (ノイタミナ, stylized noitaminA, "Animation" written backwards) is a Fuji TV programming block, devoted to anime, originally broadcast every Thursday late night/Friday morning from 00:45 to 1:15. It was launched with the intention of expanding the target audience beyond the typical young male demographic. The block debuted in April 2005 as a half-hour block.

The timeslot was expanded from half an hour to a full hour in 2010, and airs Thursday nights/Friday morning 00:45 to 1:45 but returned to half an hour timeslot in 2015 due to 5 noitaminA-produced films to be shown in Japanese theaters in the same year. So far the only non-anime series aired on noitaminA was the live-action adaptation of Moyashimon: Tales of Agriculture in 2010.

On April 15, 2010, Fuji TV and Funimation announced an agreement that allows Funimation to simulcast series from the noitaminA block in North America within an hour of their airing in Japan.

From 2016 to 2018, Fuji TV signed a deal with Amazon to exclusively stream and simulcast series from the noitaminA block through their Prime Instant Video service on March 17, 2016, starting with Kabaneri of the Iron Fortress, with The Promised Neverland being the first title since the deal to no longer be exclusive to Prime Video outside Japan.