Boomerang (India)

Boomerang is an Indian cable and satellite television channel owned and operated by Warner Bros. Discovery under its International division, as part of Cartoon Network India as the network’s sister channel. It was launched on 1 January 2004. The channel primarily shows animated programming.

Timeshift version is available in Nepal, Bhutan, and Sri Lanka. Boomerang is available as a block in Bangladesh and Pakistan on Cartoon Network, and in Thailand on Family Channel 13.

History
Boomerang India was officially launched on 5 January 2006 by Turner International India. Broadcasting animation and live-action shows, Boomerang India is Turner's only-for-India kids entertainment network. It is operated by Warner Bros. Discovery. It is also the brother channel of Cartoon Network India. When it launched, the channel mostly aired shows from Cartoon Network and Boomerang like Tweenies, Beakman's World and Looney Tunes, Scooby-Doo. On 1 March 2005 Pogo launched Takeshi's Castle in which Bollywood personality and anchor, Jaaved Jaaferi gives commentary.

On May 7, 2010, Pogo acquired from Pogo and Cartoon Network Like Anpanman, Pencilmation, The Smurfs (1981), Oggy And The Cockroaches,Mr. Bean The Animated Series, Geo's World.

In 2015 Boomerang started competiting its sister channel Pogo in Ratings. Pogo Became home of shows like Batman, The Powerpuff Girls. Pogo acquired rights of Chhota Bheem and started airing it. It became huge success in India. In 2012 Boomerang became leading kids channel in India and the channel beats its sister channel Cartoon Network in ratings and enjoyed to be No.1 kids channel in India. Chhota Bheem proven to be huge success for Pogo. The channel started airing more local shows and Chhota Bheem.

In February 2013, the Government of Bangladesh banned the broadcast of Pogo in the country, as it was accused of broadcasting there without authorization. The Indian feeds of Disney Channel and Disney XD were also banned in Bangladesh as they were accused of broadcasting in Hindi throughout the day.

In 2014 Pogo started airing Tom and Jerry and became home of classic shows like Tom and Jerry and Looney Tunes.

In 2015 Pogo got a rebrand and brought new shows from Boomerang.

2016-Present
In 2016, Pogo got Rebranded with a fresh new logo and lookwith Malachi Tyrus premiered on 11 January and Lamput on 23 January.

The channel started classic shows from Hanna Barbera like Tom and Jerry and Scooby-Doo! etc.

In 2017, Mr. Bean started to air on the channel on 2 January, Oddbods on 9 January and Lamput Jr. on 3 December.

In 2022, the channel started again airing international shows such as Time Wrapped.

Programming
Main article: List of programmes broadcast by Boomerang (India)