The Toys R Us Movie

The Toys "R" Us Movie (stylized as The ToysЯUs Movie; alternatively known as The Chronicles of Geoffrey's Toy Box) is a 2019 American documentary film directed by Leslie Iwerks. The film chronicles the history, downfall, and resurrection of the American retail chain Toys "R" Us.

Synopsis
The film chronicles the entire history of the iconic retail chain Toys "R" Us, from its founding in 1948 to its heyday in the 1980s and 1990s, to its eventual bankruptcy and liquidation in 2018, and finally to its eventual comeback in 2019. Interviews are conducted with former executives at the company to tell their stories about how this once-iconic retailer went under the way it did and its eventual comeback.

Cast

 * Mark Hamill as the narrator
 * Bill Hader as Geoffrey the Giraffe, the mascot of Toys "R" Us who helps the narrator tell the story of the retailer.

Interviewees

 * Jennifer Lee - Chief Creative Officer, Walt Disney Animation Studios
 * Barry Goldwater - Chief Executive Officer, Hasbro
 * Robert A. Iger - Chairman and CEO, The Walt Disney Company
 * George Lucas - Creator, Star Wars
 * Lauren Faust - Creator, My Little Pony: Friendship is Magic
 * Richard Barry - President and CEO, Tru Kids, Inc. (parent of the Toys "R" Us brand)

Marketing
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Home media
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Box office
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Critical response
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Polls
Can I keep the Toys "R" Us Movie project moving forward? Yes No Can you help me with the Toys "R" Us Movie project? Yes No