Cloverfield 2

"There are more."

- Tagline

Cloverfield 2 is a 2020 American science fiction kaiju film produced by Bad Robot Productions. It is the first direct sequel to the 2008 movie ''Cloverfield. ''It was released to American theaters on March 13th, 2020. Instead of taking place in New York City like the previous movie, this one takes place in both Russia and France.

Marketing
At San Diego Comic-Con 2018, J.J. Abrams confirmed at a press conference that he was would be producing another Cloverfield movie in 2020 with Scott Derrickson as the director. He mentioned that the finished product would "please many longtime fans of the Cloverfield franchise."

A few months after Comic-Con, Bad Robot posted on their Twitter that the new Cloverfield movie was officially in production. When asked whether the monster from the original 2008 film would be in the film or not, they simply replied with "We'd rather not say."

Then the viral marketing campaign began. On Tagruato's official website, a news report confirmed that a new undersea drilling rig was being built on the Barents Sea. On Slusho's website, a new product called Slusho Bites, a candy very similar to Gushers, was advertised. Additionally, if one dug deeper into Tagruato's website, they would find a document that depicted a map of the Barents Sea. On the map was an arrow pointing to a circled area of water, with 'area of interest' written below.

Then, in late 2018, a Japanese magazine included an article about the film. In the magazine, a drawing of the Cloverfield monster and concept art of the aliens in 10 Cloverfield Lane were shown, leading fans to believe that they would be featured in the film. Bad Robot neither confirmed nor denied this.

During Super Bowl 2019, a teaser for what was believed to be a the new Cloverfield movie was shown. The teaser showed the Eiffel Tower in Paris ripped apart, and smoke rising in the distance behind it. Then, the screen went black, showing the date for the movie: 03 - 13 - 20.

On April 1st 2019, Bad Robot posted on their Twitter that both the Cloverfield monster and the aliens from 10 Cloverfield Lane would be in the film, and that they would be battling in Paris. However, a few hours after the post, Bad Robot posted again, confirming that that was not true and it was just an April Fool's prank. This disappointed many fans.

A few months later, figure producers S.H. MonsterArts and NECA both confirmed that they would be producing a figure for the upcoming movie. Despite questions, they would not answer what the figure would be of.

Later, on T.I.D.O Wave's website, an MP3 file was posted by a member of the eco-group. Along with the file were the words, "What is Tagruato hiding?" When listened to, the file was a mysterious voice on a static recording saying, "We have found something. There are more. I repeat, there are more. We need to take immediate action and soon. We don't have much time. Hurry."

That same week, a Twitter account was made by James Arnold, a man (portrayed by John Krasinski) who posted pictures of himself with his wife and two young sons. He also mentioned in one of his posts that he would be going to Paris for a business trip to meet with a potential client for his business, ParafFun! Wax Distributors. He continued to be active after that, posting pictures of himself with his family and him riding his mountain bike on dirt and forest trails.

There was not much activity for a while after that, but then, in October of 2019, on Halloween, the first trailer for the movie appeared on YouTube. This trailer confirmed a few things - that the movie would take place in Paris, that John Krasinski's character, James Arnold, would be a character in it, and that there was a monster of some sort appearing in the film. However, a title was not given for the movie yet, so fans were not sure what to expect.

Then, in December, the title for the movie was confirmed via IMBb - Cloverfield 2. Many fans speculated that this meant that the movie was a direct sequel to the 2008 film. And they were right, because when director Scott Derrickson was interviewed about the movie by The New York Times, he said just that - Cloverfield 2 is the true sequel to the original.

Many fans began to wonder whether the Cloverfield monster would be in the film or not. However, when NECA revealed that they were making a figure of the creature, many fans considered it to be the case.

Finally, Empire magazine featured the monster on their cover, with the title, "It's Back." The magazine interviewed J.J. Abrams, who said, "I know that fans of the Cloverfield series have been waiting a long time to see the monster again, and I think that it's time that it makes its epic return - this time in Paris." This officially confirmed that the monster was going to be in the film, to the delight of many fans of the creature.

During Super Bowl 2020, another full trailer for the movie was shown, revealing more details about the film.

A few weeks later, S.H. MonsterArts revealed prototype images of a figure of the monster. An accessory to the figure included the mangled top half of a ripped apart Eiffel Tower, leading fans to believe that the monster would destroy the tower in the movie like it did with the Statue of Liberty in the original film.

Then, a trailer was released by FIAT to advertise the film, where a group of friends trying to escape Paris during the monster's attack manage to get away from a group of deadly parasites by getting into their car and driving away.

Until the release of the movie, trailers regularly appeared on television, and multiple TV spots were released on YouTube.