Sony Center

Sony Center is a shopping and entertainment center located in downtown Dallas, Texas. It is a four-story 350,000 sq ft (33,000 m2) building built over the corner of the main headquarters of AT&T. Sony Center is planned to open in 2025 as the first of a proposed revived concept of a chain of Sony "urban entertainment centers", aggregating dining, games, music, exhibitions, shopping, and movies. Sony intends the ambitious 85 million dollar project to be not only a theme park and gallery for Sony products but also a way to reinforce a sophisticated image for the Sony brand.

History
Sony Center's attractions include a movie theater with both standard and IMAX screens, a play area for young children based on Dav Pilkey's popular children's book series Captain Underpants (sharing a floor with a Pizza Palace restaurant, also themed after said book series), and a Dave & Buster's arcade and bar.

Sony Center, in partnership with Sony's anime-licensing subsidiaries Funimation and Aniplex, will be host to an anime festival, in which numerous anime titles will broadcast across its Aniplex Theatre. As a hub for Sony products, the Sony Center often host special events for the public when new products are released. Consumers are expected to flock to Sony Center for high-demand items such as the PlayStation 5.

Attractions and restaurants
AMC Sony 14 - an IMAX 3D movie theater and Dolby Cinema theater operated by AMC Theatres

Dave & Buster's

Aniplex Theatre

Captain Underpants Playzone (and Pizza Palace restaurant)

McDonald's

Yoshinoya

Chick-fil-A

Subway

Stores
Sony Store

PlayStation

Funimation

Aniplex

Jelly Belly

Hasbro

Hershey's

Abercrombie & Fitch

Disney Store

M&M's World