Crown (telecommunications)

Crown Cellular plc (formerly The O2 Company) is a British public holding company formed in August 27, 2020, to hold telecommunications assets sold by Styhon Battersea to prevent antitrust violations. Almost all shares are owned by Kasperi Salovaara, who is also the co-founder and a shareholder of Styhon Battersea.

As of December 2020, its only brand is O2 (though they also own giffgaff), formerly owned by Telefonica UK.

Spin-off of O2
In 2020, Styhon Battersea successfully acquired,  and , which would result in them gaining the UK telecom market share of 65% (counting Tesco Mobile's 6% share). During the acquisition process, Styhon Battersea discussed a spin-off of certain assets with the British, German and Irish governments to prevent a duopoly in the countries.

Vodafone Italy, Vodafone Spain and 3 Austria (merged with Czech Telecom Austria GmbH) were sold to Crown Cellular and rebranded under O2 by December 2020; Tele2 Germany, sold with O2 Germany, merged with Czech Telecom Germany GmbH into O2 by that time as well.

O2 was announced to launch in Serbia in January 2021, after Vip mobile (integrated with Telenor Serbia) was set to partially split in a way that would allow 10% of the Serbian telecom market share to go to a new telecom (out of the 55% market share owned by Vip mobile at the moment). O2 will also launch in Ukraine, as of result of Kyivstar's split into Vodafone Ukraine and O2.

Vodafone Ireland and Telenor Bulgaria were transferred from Styhon Battersea to Oliver Watson's OWL Ventures, who then struck a deal with Crown to relaunch them under the O2 brand by mid-February 2021.

Virgin Media-O2 merger
On 7 May 2020, it was announced that Telefónica had agreed to merge Telefónica UK with Liberty Global subsidiary Virgin Media, subject to approval, into a 50/50 joint venture. If the deal is approved, the merger will be completed by the middle of 2021.

The deal was put on hold temporarily during Styhon Battersea's sale of O2 (which was inherited from its acquisition of Telefónica), but Salovaara, Crown's CEO, affirmed that the merger talks were still happening with Liberty Global.

Europe
O2 is operated in Europe by Crown Cellular plc, except in Bulgaria and Ireland, where it's franchised to OWL Ventures's telecom division Hoot.

A minor exception is Spain, which was launched in 2018 as a MVNO, and operated as such until 2020 when Vodafone Spain and the O2 Spain MVNO merged to become a fully fledged operator. In addition of O2, Crown Cellular plc also operates under a 50/50 joint venture with. Crown also operates a MVNO under their own network, called.

Latin America
O2 Latin America is a telecommunications provider in the Caribbean and Latin America, owned through a joint venture between Styhon Battersea Telecommunications, Hoot and Crown Cellular plc, with its foundation finished in December 2020. It was founded through a merger of Scarlet's Latin American operations (Curaçao, Aruba and Sint Maarten), Movistar's operations in Latin America (excluding Mexico), as well as mobile operators Digicel, Tigo, Entel and Liberty Latin America.

It's the most leading operator across most countries it serves, with it holding second place in Bermuda, Bolivia, Colombia, Costa Rica, Ecuador, Guadeloupe, Martinique and French Guiana, Nicaragua and Suriname, rivaling and state-owned telecoms.

O2 Latin America does not operate in Argentina, Mexico, Uruguay, Brazil, Belize, Cuba or the Dominican Republic. Their subsidiaries include O2 Latin America Business (a consolidation of Liberty Latin America's B2B operations), Digicel Sports and Liberty Cablevision of Puerto Rico. In addition, O2 Latin America aslo runs MVNOs on its own network:  outside Spain under license from Styhon Battersea, as well as, outside Mexico and Brasil, which became a joint venture with Virgin Group as an extension of their contract.

Crown (corporate)

 * "Here and there too" (2020-present)

O2

 * "See what you can do" (2006-2008)
 * "It's your O2" (2006-2008)
 * "We’re better, connected" (2008-2013)
 * "Be more dog" (2013-2016)
 * "More for you" (2016-2018)
 * "Breathe it all in" (2018-2020)
 * "Breathtaking" (2020-present)