Sony Center

Sony Center is a shopping and entertainment center located in downtown Dallas, Texas. It is a four-story 350,000 sq ft (33,000 m2) building built over the corner of the main headquarters of AT&T. Sony Center is planned to open in 2025 as the first of a revived of a proposed concept of a chain of Sony "urban entertainment centers", aggregating dining, games, music, exhibitions, shopping, and movies. This idea was first explored when Sony owned and operated the Metreon in San Francisco (first opened in 1999) until it was sold to Westfield Group in 2006. As it did with the Metreon, Sony intends the ambitious 85 million dollar project to be not only a theme park and gallery for Sony products but also a way to reinforce a sophisticated image for the Sony brand.

History
Sony Center's attractions include a movie theater with both standard and IMAX screens, Sword Art Online EX-CHRONICLE (a VR-focused hands-on exhibit based on the Sword Art Online anime and light novel franchise), and a Dave & Buster's arcade and bar.

Sony Center, in partnership with Sony's anime-licensing subsidiaries Crunchyroll and Aniplex, will be host to an anime festival, in which numerous anime titles will broadcast across its Crunchyroll Theatre. As a hub for Sony products, the Sony Center often host special events for the public when new products are released. Consumers are expected to flock to Sony Center for high-demand items such as the PlayStation 5.

Attractions

 * AMC Sony 14 - an IMAX 3D movie theater and Dolby Cinema theater operated by AMC Theatres
 * Sword Art Online EX-CHRONICLE
 * Portal 1 Arcade

Restaurants

 * Dave & Buster's
 * McDonald's
 * Yoshinoya
 * Chick-fil-A
 * Subway
 * Panda Express

Stores

 * Sony Store
 * PlayStation
 * Crunchyroll
 * Aniplex
 * Crunchyroll Theatre


 * Jelly Belly
 * FAO Schwarz
 * Hershey's
 * Apple
 * Pokémon Center Dallas
 * M&M's World