Central Television

Central Television, often shortened simply to Central, is a British-Australian television app and multi-party television network jointly owned by the media companies ITV plc and WIN Corporation, with ties to Paramount Global, Disney, Warner Bros. Discovery, Comcast, Sony, and other mass media companies. The network is a rebrand of ITV’s Midlands franchisee Central, using its famous “cake” logo, as well as its jingles from the 1990s.

Central was conceptualised to be a more “lenient” alternative to mainstream TV; part of the premise is to view shows that featured disgraced celebrities for people who “no longer accept [the celebrity] as a person but still enjoys their shows”, as well as refusing to view shows that have “a larger hatedom than they do a fandom”.

Channels

 * Central - main channel; popular/recent shows & movies
 * Central Retro - pre-2000s shows & movies
 * Central Urban - for young adult/young urban audience
 * Central Lifestyle - documentaries & cooking shows
 * Central Kids - early childhood educational material
 * Central Youth - middle childhood to teenage material
 * Central Toons - recent & retro cartoons
 * Central News 24 - news bulletins
 * Central Video On Demand