The Weakest Link (Iceland) - Website (defunct)

weakestlink.ruv.is was the website domain name for the advertisement of the Icelandic game show The Weakest Link. The website became active on 24 December 2002, after the programme managed to reach a surge in popularity. The website was available in either English or Icelandic, depending on the user's choice. Although the options to apply for the show were already televised, an option now became available to apply on the new website during the second season. There was an online shop for merchandise such as the video game and the new CD disco single, an online chat room with other Weakest Link fans and the online HTML game where you could play with players across Iceland, competing for a total prize money of ISK5,000,000. Although, players had to meet eligibility requirements to receive the announced prizes (players had to be 18 or over) from a specially recorded, interactive Cornelia Frances, who hosted the televised version of the show. A sponsorship with McDonald's Iceland was launched in mid-2005 with Frances as the promotional figure of the sponsorship. Products included a Weakest Link card game on items and could win a prize. The sponorship ceased in 2006.

The website also provided the schedule for when the next or future episodes would be broadcast. They were also available in either Frae magazine or at sjonvarp.is. There were also news and updates about the production of the show. Also, if a user had missed an episode of the show, they could use their account to log on to ruv.is, and use the Media Player to access the Catch-Up service.

After the show ended on 28 July 2007 after six successful years, fewer users accessed the website. But the website was still accessible until March 2011, when the website was finally closed down after nearly 9 years of service and the RÚV channel was updated and overhauled.

Icelandic page